Pigment is a cozy online store dedicated to selling handcrafted miniature watercolor palettes and artistic tools. The goal in designing this website was to reflect the delicate, handmade nature of the products through every detail — from the warm, minimal color scheme to the calm, clutter-free layout.

The user experience was designed to be smooth and intuitive, especially for artists and creative individuals. Visitors can easily browse product categories, explore items, add them to the cart, and complete their orders without friction.